Facebook Marketing Strategies That Work

Monday, January 23rd, 2012 at

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Looking For Facebook Marketing Strategies?

Did you know that there are Facebook marketing strategies that work for any business? It doesn’t matter if you are a network marketer, affiliate marketer or even if you own a brick and mortar business, because the principles are all the same.

Facebook is only second to Google when it comes to websites, but Facebook is a social media platform where people connect and where businesses connect with their customers.

Here are just a few Facebook facts that may surprise you:

More than 800 million active users use Facebook.
More than 50% of the users log on to Facebook in any given day, so that means there are at least 400 million people on Facebook every day.
The average user has 130 friends.
The average user is connected to 80 community pages, groups and events.
More than 70 languages are available on the site.

Do you think this is a good place to do business? You literally have millions of possible customers, clients, and distributors at your fingertips. But do you know how to get them into your business? What facebook marketing strategies should you be using?

Facebook Marketing Strategies: The Fan Page

One of the hottest Facebook marketing strategies to attract people to your business is by having a Facebook fan page. Don’t make the mistake of thinking that Facebook fan pages are just for large corporations. That couldn’t be further from the truth.

Small business owner, network & internet marketers, entrepreneurs, and other professionals can profit greatly by having a fan page. Outside of your own personal profile, a Facebook fan page is a profile that allows you to share your products or services, and any other info such as events, free training, coupons, etc. You are limited only by your imagination.

There is no restriction for the number of fans you are able to have. It is totally free, and it provides you a strategy to connect to and obtain feedback from your target market.

With the “Like” feature that fan pages feature, you can literally build your own list with Facebook. You can set it so, a person has to like your fan page before they are able to use it. So for instance if you are giving away a free e-book or free mlm training, they have to like your page and/or enter their email address to give it. The more people you get to like your page the more traffic you draw.

You are able to create your own little community for your fans, who are now possible leads, clients and qualified prospects. Basically you can use a Facebook fan page as yet another funnel for your web site, products or services.

Above all, be sure that your fan page has a link to your website, your blog, your Twitter page, and anything else that will attract attention. You should be posting every day, and as people reply, interact with them.

Facebook Marketing Strategies: Using Targeted Ads

The latest in facebook marketing strategies is using Facebook ads and it works like a charm when combined with your fan page.

Did you know that the only good marketing is targeted marketing? Simply spamming Facebook all day with your links about how great your company is ain’t gonna cut it. Wouldn’t it be better if you could target people who are looking for exactly what you have to offer? Think you could make some sales and sign-ups then?

You can create ads on Facebook that are specific to age groups, cities, states, zip codes, interests, and likes. Facebook is a social media tool which means that it is used for so much more than connecting with people. Facebook monitors the activities of those on its site by tracking what pages you like, and anything that you promote. You have the control to target whomever you want.

Let’s say that you are a jeweler and you want to target people who are interested in jewelry. The easiest way to market is to make sure that your ads are popping up on the walls of users who have an interest in diamonds and jewelry. Another term for this type of Facebook marketing strategy is Facebook PPC (pay-per-click) and you can set your daily budget to whatever you want so that you don’t go over it.